This page summarizes the published SME benchmark for this business type, including its disclosed market basis, so advisors and operators can cite a clear starting point before a full company-specific valuation.
Business type benchmark
Last published: 13 Apr 2026fresh · 51 days old≈ 6 min readEndpoint
Pull this sector's multiples together with country market data in one response. Use JSON for agents and apps, or CSV for Excel models and deal workpapers.
/api/benchmarks/v1/context?business_type_id=car-detailing&locale=enClassification
45.20.1
NACE Rev. 2 primary code. National statistical labels (e.g. SBI, NACE-BEL) describe how each country maps this activity.
Markets
Benelux aggregate
Published benchmark
13 Apr 2026
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Sign up freeUse these ranges as a market reference, not as a substitute for a full valuation. Company quality, growth, concentration, recurring revenue, margin profile, and deal context still matter.
These benchmark pages work best when they feed into a fuller valuation workflow on Upswitch. Start with the market range, then choose the method that fits the company.
Both are useful — they answer different questions. Pick the right reference for the work.
Upswitch Index
Private-market, SME, by business type
Damodaran
Listed equities, global, by sector
Wholesale and retail trade
The multiples above are a market anchor — not the valuation. What drives the outcome are sector-typical normalisations, value drivers and risk compressors.
What reported EBITDA almost always distorts in this sector.
What typically lifts the multiple in this sector.
What compresses the multiple or kills the deal.
Illustrative — not a recommendation. Real valuations run through the Upswitch engine.
A specialty retailer reports €5.6M revenue and €410k EBITDA across four stores plus a webshop. Normalising for €70k of one-off supplier rebates, €35k of slow-moving inventory write-down deferred from prior year, and €40k of e-commerce build-out cost (now profitable), normalised EBITDA is €315k. A sector range of 3.8×–5.0× EV/EBITDA gives €1.2M–€1.6M, with multiple expansion supported by a 28% online share and a 22-month average payback per new SKU launch.
No. They are published market reference points for this business type in the country markets that Upswitch has evidence for. A real valuation still needs company-specific inputs and judgment.
Different sectors are often discussed with different market lenses. Upswitch shows the published metrics that are available for this business type.
Yes. These pages are designed as citation-friendly starting points. For a client-ready report, use the full valuation workflow on Upswitch.
Yes. The Upswitch Index publishes free SME valuation multiples (EV/EBITDA, EV/Revenue, and P/E) by business type. Benelux can be native-local where row evidence supports it; wider European market views are disclosed as beta, borrowed, aggregate, or compatibility coverage. Historical vintages and audit exports are on paid plans.
Damodaran publishes annual global multiples for listed companies by broad sector — a gold standard for public markets. Upswitch Index publishes granular SME/private-company benchmark ranges by business type with row-level disclosure of whether evidence is native-local, borrowed, aggregate, or beta-stage. Both are useful; they answer different questions.
Upswitch publishes only through row-level benchmark contracts. Evidence can include private-market observations, local filings or statistics, listed-comparable context, and macro calibration anchors, but source labels are used only when they actually contributed to the resolved benchmark. Full methodology is on the methodology page.
Deeper reading
Three long-form articles on the infrastructure layer beneath European SME succession — selected for this sector.
Europe's €100B SME succession crisis
450,000 European family businesses look for a successor each year — 150,000 transactions fail. Why this is an infrastructure problem.
Read on upswitch.app →
Algorithmic transparency in valuation
A defensible valuation makes every assumption, multiple and parameter visible. From Excel black box to reproducible audit trail.
Read on upswitch.app →
The accountant as SME M&A distribution layer
80% of Benelux SME owners ask their accountant first what their company is worth. Why infrastructure has to start there, not at the owner.
Read on upswitch.app →
Upswitch.app
This database is the public benchmark layer. Upswitch is the full platform: company-specific valuations, client-ready reports, advisor workflow, and API access for teams. Free accounts work across both.